Until now, there's never been an easier way for
manufacturers to play a pivotal role in getting millions of indirect customers to
purchase their products.
W3 is reshaping the way channel partners
collaborate, coordinate and execute their direct-to-consumer (D2C) marketing
For more than a decade, W3 has proven itself to be an invaluable strategic
technology partner to manufacturers, distributors, retailers & VARs in
generating new and profitable revenue streams. We help channel partners
collaborate in real-time by quickly and easily taking manufacturer specific
marketing messages such as:
- Product specs;
- White papers;
- Product configurators;
- TCO - Total cost of ownership tools;
- CTO - Config to order tools;
- System configurators;
- Help Me
- Sell sheets;
- Promotional materials;
- Product specialty pages;
- Brand kiosks & much more...
and auto-delivering them to resellers & VARs as private label
direct-to-consumer (D2C) marketing campaigns. These campaigns are either
auto-populated onto the channel partner's web site or auto-emailed to the
channel partner's customer list.
The Channel Problem
Manufacturers that sell through the channel battle significant
inefficiencies as it relates to their indirect customer demand generation practices. Dealing with inconsistent partner communications,
unreliable indirect customer communications, no way of influencing indirect
customers and practically no way of measuring the effectiveness of their channel marketing
All-in-all, manufacturers struggle with the age-old problem of
resellers & VARs not being able to effectively get a manufacturers message into the hands of their
customers & prospects.
The W3 eBusiness Marketing & Sales Platform is designed to to strengthen a manufacturers brand presence by making the
communication processes easier
amongst channel partners to powerfully connect, retrieve, auto-configure, market,
generate demand and influence their respective markets through our easy-to-use self-managing
online marketing platform.
W3's innovative technology empowers manufactures with the ability to convert
their consumer marketing campaigns and sales tools into private-label partner
messages that can be embedded into their channel
partners' Web systems. Thereby forming a fully integrated and seamless channel
marketing process that's guaranteed to help channel partners market and sell
your products more effectively.
Hence bringing new meaning to the
term ' Ease of Doing Business '.
The Channel's #1 Business Formula for Success =
Ease of Doing Business
The #1 winning formula behind any successful business strategy, rests in its
ability to be easy to do business with. Success within the channel is no
different. It's all about making it easier on
channel partners to sell, and easier on indirect customers to buy.
The easier you make it on channel partners to market, generate demand and
recommend your products, the more they'll sell.
And this is the value proposition that W3 brings to the table:
W3 Syndication Services = Channel Marketing Made
By catapulting manufacturers into the world of direct-to-consumer (D2C)
marketing and demand generation activities, W3 makes it fast and easy to
launch, manage and syndicate private-label D2C marketing messages that makes
doing business through the channel a profitable experience
enjoyed by everyone.
Designed to maximize reach, generate demand and make it easier on channel
partners to sell, the W3 Syndication Service
gives manufacturers the controls they need to position their messages while
protecting the integrity of their brand:
- Through minimal efforts, W3 provides maximum value;
- Through a single message, W3 provides maximum exposure; &
- Through one service, W3 provides full channel visibility.
Markets: Retail - SMB - Mid - Enterprise
W3 provides marketing and sale services into multiple market sectors, ensuring that manufacturers can leveraged
their marketing communications across multiple business entities and partners.
This helps reduce costs, share workflow processes and content, provides for
enterprise-wide reporting and analysis across market sectors, and establishes
more standardized distribution and syndication processes - all while providing
individual markets the flexibility to operate independently and customize
communication experiences according to each markets individual creative
W3 provides syndication services into the following sectors:
- Retail Market
- SMB Market
- Mid Market
- Enterprise Market
W3 Syndication Services: If you're looking for a better
way to play a pivotal role in getting millions of indirect customers to purchase your products? Contact us for more information.